Practical Marketing |
Designed for small business owners, whose expertise lies outside the area of marketing, this training deals with the following subjects :
The "Now, Check, Aim, Fire !" Marketing Model;
Situation analysis;
Marketing research;
Target marketing;
The marketing mix, incorporating promotion;
The Marketing Plan. |
Successful Selling Skills |
This training is designed specifically for your sales team, including sales managers, area managers and account managers. Topics covered include :
The sales process - prospecting, information gathering, presenting, negotiating, closing, following up;
Sales budgeting and targets;
The sales funnel, or "The Numbers Game";
Understanding features, benefits and added value. |
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Introduction to Blogging and Social Media for Business |
This training is designed for those who run their own small business and have not yet dipped their toe into social media and blogging for business. In this course, you will build on the following social media platforms :
Blog, using Wordpress
Facebook business page
Twitter account
Linked In profile |
Marketing Implications of New Product Development |
For business owners and senior management, this one-day training workshop looks at the following aspects of new product development :
Recognising changes in your market sector;
Identifying resultant changes in customer wants;
Researching development opportunities;
Making new product offers;
The New Product Development Process |
Quality Customer Care |
This training is designed for those members of your staff who deal with your customers, whether internal or external, on a daily basis. Topics covered include :
Understanding your customers' needs;
Complaint handling and the difficult customer;
Professionalism and company image;
Delivering consistent quality customer care;
The telephone as a customer care tool;
The Service Gaps Model. |
Time Management |
For small business owners and managers, this half-day training workshop looks at :
Understanding your role in the business;
Prioritising, focussing and maximising;
Limiting distractions;
The differences between important and urgent;
Delegating and learning to say "no". |
Presentation Skills |
Designed for sales managers and salespersons, this workshop looks at how best to present your product or service to your target market. Topics covered include :
Grabbing attention;
Holding attention;
The role of humour and personality;
Building trust;
How to impress and convince. |
Training
